People often assume newer, younger brands are more ethical.
Our challenge for this global campaign was to get the next generation of conscious tea-drinkers to see Dilmah in a new light — not as their parents’ tea, but as the “for good” company they’ve always been.
By using a mixed-media animation for the campaign film, we were able bring the brand into the 21st century, while staying true to its story and heritage.
Traditional colours and texture were brought to life in a vibrant and whimsical way. Animation allowed us to go from intimate teacup settings one second to elephants standing on earth the next.
And do this all seamlessly.
Blurring the lines between what is hand-illustrated and what is 3d animated gave the final film a magical, storybook quality.
Of course, we couldn’t make a Dilmah spot without a cameo from the great Merrill J Fernando, with his immortal line “Do Try It”. The voiceover was delivered by his grandson, Amrit.
The rest of the campaign followed the style of the film with hand-drawn animated type and social media friendly GIF style animation.
