We developed this brand from the ground up, identifying the personality of Dunedinites and communicating the city's unique characteristics through local storytelling.
Nationwide Brand Campaigns: Online, Billboard, Press.
Website Creative Direction
We managed the merger of R&R Sport and Torpedo7 to create New Zealand's largest outdoor sports retailer. The initial project involved developing a brand strategy and brand positioning followed by the development of a new brand and a merger campaign. We also created a TV commercial to leverage Torpedo7's sponsorship of Emirates Team New Zealand in the America's Cup.
We have worked with iD Dunedin Fashion Week for over a decade, helping establish it as the world renown event it is today.
Audio Visual Creative Direction
Research found that travellers are often in a state of anxiety. We developed a clear and concise brand style that used humour to help customers relax and make their trip easier.
We created an immersive Dunedin experience for travellers as they step off the plane by filling an airbridge with panoramic images and sounds from Tunnel Beach.
We have taken Escea from a brand that sold metal boxes to one that sells the emotional benefits of fire in your home.
Logo development, launch campaign and promotional material.
We helped define and create a new approach to pharmacy where the best of nature and science meet. Natural remedies with evidence to back them up sit alongside clinically tested medicines from the pharmaceutical industry.
We developed this brand from the ground up with brand strategy and company naming right through to the creative direction of the store fitout and everything in between, including website, packaging and launch campaign.
This Hamilton based aircraft manufacturer came to us for a full company rebrand and the renaming and repositioning of their utility aircraft. This involved master brand logo, aircraft logos, plane livery, promotional material, website and creative direction of a photoshoot in the highlands of Papua New Guinea. Soon after completing the rebranding they were sold out of planes for the next two years of production.
Proposal development for new interactive children's television channel ZooMoo.
Point of sale promotions.
Brand Development, Vehicle fleet livery.
Rebranding of Dunedin's iconic Regent Theatre.
A great cloud based appointment system from the founders of BookIt (which they sold to a little company called Trade Me).
Gate 20 Two Vineyard logo development and wine labels for their limited release Felton Road, Pinot Noir & Pinot Gris.
We developed the branding for the best little coffee roastery & espresso bar in town (I am slightly biased, but it is damn good). We also designed the fit out which won some fancy architecture award. We have never won an award for our branding work, but that may be because we have never entered, it just feels like cheating, entering awards for what we actually do.
Product Packaging Design
Website Design & Development
Road safety campaigns, including roadside billboards and newspaper advertising.
Company and product logos.
When the founders of YouTube decided to open their third global MixBit (formerly AVOS) office in Dunedin (other offices are in San Mateo, California, and Beijing) they asked us to design them.
Brand Development, eCommerce Website Design, Silkbaby branding and Packaging Design
Rebranding and Packaging Design
OCHO asked us to redesign their craft chocholate packaging, which led to significant growth, and not just in my waist-line.
These world renown Architects came to us for a website that represented the level of work they produce.
We developed the Insiders Dunedin concept during the Dunedin Brand development, as a way to uncover the hidden gems of Dunedin through locals sharing their insider's tips and stories. Naming, website concept and brand development.