We developed this brand from the ground up, identifying the personality of Dunedinites and communicating the city's unique characteristics through local storytelling.
Nationwide Brand Campaigns: Online, Billboard, Press.
Website Creative Direction
We managed the merger of R&R Sport and Torpedo7 to create New Zealand's largest outdoor sports retailer. The initial project involved developing a brand strategy and brand positioning followed by the development of a new brand and a merger campaign. We also created a TV commercial to leverage Torpedo7's sponsorship of Emirates Team New Zealand in the America's Cup.
Emerson’s have been crafting beer since long before craft beer was a thing. The recent explosion in the craft beer industry meant they needed to rethink their brand and their position in the market after 23 years of brewing.
We went back to the start with the brand and created a new tone of voice that was a mix of the self-depreciating Dunedinite and Richard Emerson’s unique sense of humour. We then redesigned all of the packaging, making sure we honoured and referenced the past, and told the many great stories that had never been told, like the fact that the profoundly deaf Richard had named Bird Dog IPA after his favourite Verlaine's song.
Emerson's won the Trophy for the best packaging at the NZ Brewers Guild Awards.
We have worked with iD Dunedin Fashion Week for over a decade, helping establish it as the world renown event it is today.
Audio Visual Creative Direction
Research found that travellers are often in a state of anxiety. We developed a clear and concise brand style that used humour to help customers relax and make their trip easier.
We created an immersive Dunedin experience for travellers as they step off the plane by filling an airbridge with panoramic images and sounds from Tunnel Beach.
Logo development, launch campaign and promotional material.
We have taken Escea from a brand that sold metal boxes to one that sells the emotional benefits of fire in your home.
We developed the brand strategy, naming, logo and visual style for Stoke.
This work was awarded 'Best New Brand' at the TVNZ Marketing Awards.
OCHO asked us to redesign their craft chocolate packaging, which led to significant growth, and not just in our waist-lines.
We won the 'Best Packaging' award at the inaugural New Zealand Chocolate Awards.
Proposal development for new interactive children's television channel ZooMoo.
We designed this reusable packaging for Dunedin company Bay Rd, jars can be returned for a discount on your next, or refilled. Good for the planet and good for you, the peanut butter is pretty damn tasty too.
We developed the naming and brand for the NZ Regional Ticketing System. The card is a simple swipe-on swipe-off ticket system for bus users that can be used in multiple regions within New Zealand.
We helped define and create a new approach to pharmacy where the best of nature and science meet. Natural remedies with evidence to back them up sit alongside clinically tested medicines from the pharmaceutical industry.
We developed this brand from the ground up with brand strategy and company naming right through to the creative direction of the store fitout and everything in between, including website, packaging and launch campaign.
This Hamilton based aircraft manufacturer came to us for a full company rebrand and the renaming and repositioning of their utility aircraft. This involved master brand logo, aircraft logos, plane livery, promotional material, website and creative direction of a photoshoot in the highlands of Papua New Guinea. Soon after completing the rebranding they were sold out of planes for the next two years of production.
We developed a new brand for this festival using only typographic elements to reflect the festivals focus on the written word.
Gallery brand development.
Point of sale promotions.
We developed the brand, information and timetable design for the Queenstown bus network. Passengers more than doubled in the first month after the launch of the new brand and timetables.
Rebranding of Dunedin's iconic Regent Theatre.
Brand Development, Vehicle fleet livery.
Brand development for appointment scheduling software business.
Gate 20 Two Vineyard logo development and wine labels for their limited release Felton Road, Pinot Noir & Pinot Gris.
We developed the branding for this boutique coffee roastery & espresso bar. We also designed the fit out which won some fancy architecture award.
Product Packaging Design
Website Design & Development
When the founders of YouTube decided to open their third global MixBit (formerly AVOS) office in Dunedin (other offices are in San Mateo, California, and Beijing) they asked us to design them.
Road safety campaigns, including roadside billboards and newspaper advertising.
Company and product logos.
We developed the Insiders Dunedin concept during the Dunedin Brand development, as a way to uncover the hidden gems of Dunedin through locals sharing their insider's tips and stories. Naming, website concept and brand development.
Brand Development, packaging. Silkbaby branding and packaging.
Website design for these world renown Architects.
Branding and website for Odelay Cafe in Queenstown.
Branding, packaging and website.
Dunedin Fringe Festival branding and programme design.
When one of the world’s best storytellers asked us to tell their story, we wanted to make sure we did them proud.
Their humble kiwi approach is reflected in this ever evolving branding, which is all about honouring the hero of their stories, the natural world.